Case studies · Career Initiatives
Dell
Full distribution-ecosystem activation for a career-initiative campaign — massive reach without wasted spend on off-target segments.
The challenge
Career initiatives need fast, broad reach — but blind reach lowers participant quality and inflates cost. The challenge: volume and quality simultaneously.
The approach
We distributed messaging across interest-segmented channels, tracked per-channel conversion weekly, and automatically re-routed budget toward the highest-qualification segments instead of the loudest ones.
The results
2000+
People reached by the campaign
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