Case studies · Major Events
Egypt Career Summit
Marketing a major career summit: a complete turnout engine from early announcement to seat sell-out.
The challenge
Events are a timing bet: registration peaks only weeks before showtime, and late momentum means half-empty halls regardless of content quality.
The approach
We built a phased campaign calendar (tease → speaker announcements → early-bird offers → countdown) and activated university-community partnerships that already held student trust, with tailored WhatsApp follow-ups for hesitant registrants.
The results
2,500+
Event attendees
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