Case studies · Education Event Series
El Mataha
A continuing education event series compounding past 20,000 participants with steady community programming.
The challenge
A one-off event is forgotten. The challenge was building a series whose audience compounds instead of restarting from zero each edition.
The approach
Each session became fuel for the next: an attendee Telegram channel, shareable snippets, and speaker showcases pulling their communities toward us. Over time the audience itself became the primary distribution channel.
The results
30+
Sessions delivered
20,000+
Total participants
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