Case studies · Tech-Skills Programs
IBM
A structured reach-and-intake campaign for graduate-focused tech-skills programs, delivered through channels the audience already owned.
The challenge
The program faced a double challenge: reaching genuinely qualified graduates (not just impressions) and building enough trust to push them through registration for courses requiring real time commitment.
The approach
We built an awareness journey starting with educational content inside university communities, followed by trusted social proof (past-cohort stories), then a well-timed registration call with early qualification filtering — consistently orchestrated across Facebook, Telegram, and WhatsApp.
The results
5,000+
Graduates enrolled in training
Thousands
Qualified inquiries before scaling
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